Fence Marketing How to Grow a wood, Vinyl and wrought cast Iron Railing Company Advertising Ideas Residential & Commercial Aluminum, Chain Link installation, repair or design. How fast you achieve your business goals depends on how effective your marketing strategies are. It’s not simply about having the ‘best’ products and services. It’s more about how you identify and capture your target market. Local businesses can definitely benefit from using fence marketing strategies.
Knowing Your Target Market
The foundation of fence marketing strategies lies in knowing who you want to market your products and services to. This goes beyond having a general profile such as a middle income middle aged male with young kids. It involves knowing where these people are, where they go, what they do, and what they watch, read, or listen to.
This will allow you to strategically place your marketing, advertising, and promotional materials all around them to ‘fence’ your customers in. Basic communication theories and studies have already proven that the more people are exposed to your messages, the more you are likely to be the ‘top of mind’ choice.
Knowing your target market at a deeper level makes it possible for you to ‘talk’ to them in various ways and deliver your marketing messages more effectively.
In one case study, a specific market was exposed to an average of twenty ‘touches’ for a period of one month. These ‘touches’ were a combination of media delivered all around the area where the target market is located. These include billboards, print ads, direct mailers, and geo-targeted push messages among others.
The successful implementation of the fence marketing strategy resulted in a considerable increase in revenues and growth. Many other companies have also experienced the same results when they practiced they put the same strategy to test.
Before setting up your fence, analyze your target market using these elements:
When you have an accurate and detailed profile of your target market, you can set up your marketing fence. With an effective fence, customer awareness will increase, you will have more inquiries and visits, and you have better chances of gaining conversions.
Setting Up Your Fence
You can set up your fence by enclosing your defined target market area with advertising and marketing materials. This usually makes use of conventional methods such as billboards, display ads, print ads, radio ads, TV ads, and direct mail among others.
You can also do it by setting up triggers in the perimeter of the defined target market area so that advertising and marketing messages are sent to consumers when they go inside the fence. This is also referred to as geo-fencing. This mostly makes use of digital and mobile strategies such as push SMS, pop-up ads, mobile app notifications, social media ads, etc..
Geo-fencing serves to pull prospects within the vicinity into your store. Using GPS and wi-fi signals, marketers ‘detect’ the presence of prospects inside the fence and send them advertising messages.
Determining what kind of fence to set up and what strategies to use depend on the specifics of your target market. The bottom line is that these strategies should effectively convert your target market into loyal customers.
Of course, you also have to make sure that your advertising materials have graphic continuity and consistency in message. The ads that you set up in various locations and media might not all be exactly the same, but they should all have the same graphic elements that your target market associates with your brand.
Do It Right with the Pros
Fence marketing strategies will only be beneficial or advantageous to any company if they are implemented the right way. This is why it is best to hire professional marketers to help you out with your strategies.
Working with professionals is especially recommended if you are a small company with very limited budget to spend. You simply cannot afford to waste time, money, and effort on poorly drawn up strategies that will not give you your desired results.
When you formulate your fence marketing strategies with the help of professional marketers, you will:
While it might seem expensive to be paying experts to plan and implement your strategy for you, you are bound to save time and money in the long run. Experts will be able to draw up your strategies faster and you will be able to reap the benefits sooner.
You will not only be wasting your resources testing one strategy after another, you could also risk your company’s image and reputation with bad fence marketing strategies.
In most cases, service contracts with professional marketers stipulate what results they are expected to deliver. They are supposed to document, measure, and report the results of their efforts at the end of the campaign period.
The Trouble with Fence Marketing
Like any other marketing method, fence marketing is not entirely flawless. There are a lot of factors that can influence its success or failure. If you want to achieve your desired results, you need to make sure that your fence marketing strategies are professionally planned, implemented, and analyzed.
Some of the downsides of fence marketing are:
Location, timing, and frequency are important factors in setting up your fence. Pay attention to these factors to ensure that your fence works effectively in capturing your target market.
As you concentrate on areas where they are likely to pay attention to you, you increase your chances of turning them into customers. Your budget is thus spent on strategies that are more likely to give you results.
In some cases, businesses are also mandated to include a way for consumers to opt-out of receiving push messages and advertising. Even the most creatively written messages will not bring results if they do not reach their intended audience.
A good practice for effective geo-fence marketing is to ask your prospects what they are comfortable with. Be transparent and let them know what you intend to do and what information you are going to collect.
Kick Up Your Marketing with the Fence
It’s about time for you to connect with your target market more efficiently and effectively. Fence marketing strategies combine traditional and modern advertising and promotion methods to more aggressively reach out to your prospects.
It can be quite overwhelming for just anyone to deal with all the nitty-gritty involved in doing fence marketing. You do not have to do everything yourself. There are professional marketers that you can hire to work on your fence marketing strategies.